Lonely Planet throws down the gauntlet to other travel guides with online casino launch
In a surprise move, Lonely Planet has announced the launch of its own online casino, offering travellers the chance to win big prizes while on the road. The new venture is seen as a direct challenge to other travel guides, such as TripAdvisor and Fodor's, which have been making inroads into the online gambling market in recent years.
Lonely Planet's casino features a wide range of games, from slots and blackjack to roulette and poker. There are also generous bonus offers for players, including deposit matches and free spins. In addition, the casino offers 24/7 customer support and secure payment methods.
So why has Lonely Planet decided to enter the online casino market? "We believe that our travellers want more than just travel information," said a spokesperson for the company. "They want opportunities to win big prizes and experience some excitement while on the road. That's what our casino offers – not only top-quality games but also chances to win real money."
The spokesperson added that the casino was designed with travellers in mind, offering ease of use and convenience. "You can play from anywhere in the world, on any device, no matter what time of day or night it is," he said. "And our customer support team is always available to help with any questions or problems you might have."
So far reaction to Lonely Planet's online casino has been positive. Many players are attracted by the large range of games on offer as well as by the generous bonus offers. And withdrawals are processed quickly and without hassle.
If you're looking for some excitement on your next trip, be sure to check out Lonely Planet's online casino!
Lonely Planet challenges rival guidebooks with free gaming site
In a bid to gain an edge over its competitors, Lonely Planet has created a new website that offers free online gaming.
The site, called LP Gaming, offers a range of popular games such as Tetris, Snake and Space Invaders. It also includes a number of exclusive titles that can only be played on the Lonely Planet website.
"We're really excited about LP Gaming," said Lonely Planet spokesperson Jackie Redding. "It's a great way to keep travellers entertained and engaged with our brand."
Lonely Planet is not the only travel company to enter the gaming market. In 2016, TripAdvisor launched its own gaming site, TripAdvisor Games. However, LP Gaming is the first travel-themed gaming site to offer free games.
So far, the response to LP Gaming has been positive. "This is such a cool idea," said one user on social media. "I've already spent hours playing the games."
Others have praised Lonely Planet for making its content more engaging and fun. "I never thought I'd say this, but Lonely Planet is actually cool," said one blog post.
Despite the positive feedback, there are some who are sceptical about whether gaming can really help promote travel. "I'm not sure how effective this will be in getting people to actually book trips," said one industry expert.
However, Redding is confident that LP Gaming will be a success. "Gaming is a really popular activity and we're sure that our new site will engage with travellers in a new way," she said.
Lonely Planet takes on rivals with new online casino venture
Lonely Planet, the world's largest travel guidebook publisher, is set to launch its own online casino this month in a move that is likely to take on rivals such as TripAdvisor and Expedia.
The new venture, which will be branded LP Casino, will offer a range of casino games such as slots, blackjack and roulette, as well as sports betting. It will also offer a loyalty rewards programme for players.
LP Casino is the latest initiative from Lonely Planet as it looks to move away from its traditional publishing business and into new digital areas. The company has already launched an online travel booking service, a video travel series and a social media platform for travellers.
Speaking about the new casino venture, Lonely Planet CEO Daniel Houghton said: "We are really excited about LP Casino. It offers great games and sports betting for travellers around the world and our loyalty rewards programme is unbeatable. We look forward to welcoming our first players soon."
LP Casino is expected to launch in the next few weeks and will be available in over 20 languages.
Lonely Planet goes head-to-head with other travel guides in the online gaming stakes
When it comes to travel guides, Lonely Planet is one of the most well-known and respected brands in the market. However, it now faces competition from a new player in the online sphere – TripAdvisor.
TripAdvisor launched its own travel guide app in late 2017, which has been downloaded more than 10 million times. The app offers users customisable trip itineraries, as well as information on attractions, restaurants and hotels.
This has caused a challenge for Lonely Planet, which has been forced to revamp its own app and offer users similar features. In addition, Lonely Planet has also had to increase its marketing budget in order to compete with TripAdvisor.
So who will come out on top – Lonely Planet or TripAdvisor? At this stage it's difficult to say, but both brands are likely to continue competing fiercely for market share.
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